29 June 2011 | Posted By Animation Focuz Brief of the project Mr. Vikas Bahl, Director of Chillar Party approached Pixion with a concept in his mind to produce a video starring Ranbir Kapoor. Pixion has always been enthusiastic about new ideas and concept and this was again an opportunity for Pixion to showcase talent by creating a unique video. The brief was very crisp, to make something that’s absolutely FUN.

On the sets Mr. Ranadheer Reddy, Compositing Head, Pixion was the Onset Supervisor for the Tai Tai Phiss song. On the shooting set his presence ensured hassle free execution in order to check factors like Lenses, Distance, and Angle Chrominance of Green and lighting, as the song has been absolutely shot against chroma. Bagging of the Project Mr. Yogesh Chhag, Sales Head, Pixion said that “Pixion has always believed in delivering class apart work and with Chillar Party it would be more evident for the industry with the brilliant DI and VFX delivered for the movie”. Creativity beyond imaginations Tai Tai Phiss is the first song that has been shot entirely against Chroma with computer generated graphics doing its magic in the background. On this Mr. Shakti Hasija, Head of Pixion Trailor House has entirely supervised the online editing and the song says that, “We have all danced to the tunes of Munni and Sheila but for the first time a male item song has been released targeting the kids by Ranbir Kapoor. Apart that, the song has been an attraction for the kids and youngsters as well, they even imitate the steps performed by Ranbir. The interactive backgrounds are teaming up with the lyrics of the song, like creation of lyrics TAI TAI PHIS, beats and musical instruments. This has been an innovation in the industry”. Ms. Anu Verma, Motion Graphic artist said, We believed that we can style the effects in a way to show that it’s Ranbir who is making all these interesting effects and colorful setups happen to entertain the kids who are difficult to please. We imagined a set which was completely controlled by lights and bulbs and these lights and bulbs would react to the song and Ranbir.” Challenges The main challenge we faced creatively was to make the generated backgrounds as real as possible but yet at the same time keeping it stylish. That’s a very fine line and we had to constantly keep reviewing and going back and forth on how far to push the effects. Since the film was so near its promotion and release campaign, the challenge was to achieve the desired result within 5 days. Time lines Pixion had an uphill task when the video was to be completed in 5 days time since it involved frame by frame Rotoscopy. There were approximately 250 shots in the video and all were complete green screen shoot. Pixion had 8 different setups of set to be created and all were computer generated animations. A team of 30 matte artists and compositors, 2 VFX supervisors, 1 CG artist and 1 smoke artist. Credits Mr. Yogesh Chhag – Sales Head
Mr. Shakti Hasija – Pixion Trailor House Head
Mr. Prasad Suttar – VFX Supervisor of the movie
Mr. Ranadhir Reddy – Compositing Head
Mr. Bharat Patil – Team Lead
Ms. Anu Verma – Motion Graphic Artist